Science fiction is now widely deployed fact as augmented reality (AR), seeps into our mobile device and computing worlds and are used for design, marketing, research, and leisure among other uses. We mentioned augmented reality in previous posts, but to reiterate for clarity, augmented reality, not to be confused with virtual reality, is when the virtual world is layered onto the real world using a mobile device, like a phone, tablet or even a specialized headset as a medium to experience images, video, and information. Think of your device as a portal to see holograms transposed onto your world. This is in contrast to virtual reality, where you are immersed in a digital, synthetic world. Augmented complements and enhances the world around you. Think games like Ingress, or the exponentially more popular, Pokemon Go, where users experience gaming characters and scenarios transposed onto the everyday world. It brings back our childhood in some ways, where our youthful imaginary world just got hooked up to a power line.
While augmented reality (AR) is relatively new, and was something reserved for zealous developers and big corporations with deep pockets for development, like Nintendo. Now mega players in the software world like Amazon, Microsoft, Facebook, Google, and Apple are investing millions apiece on the AR world so that this tech can be both refined to perfection and trickled down for mass adoption.
Entities like Amazon Web Services have have come up with Sumerian, a platform to make AR, VR and 3D experiences more accessible for developers to deploy. Google has long been in the AR world through Google Glass, but also decided to take this one step further by investing in Magic Leap a company that makes devices that projects images directly onto the users’ pupils. Microsoft is in the AR world big time through Microsoft HoloLens that project a virtual holograms to be used for everything from architecture to design to medical research among an avalanche of other practical deployments. Apple has ARKit, augmented reality frameworks for developers to give users an enhanced AR experience through Apple iOS devices. But Apple is also investing in more sophisticated hardware, to the tune of 400 million, to make better and more accurate augmented reality sensors. Facebook has Camera Effects which has Snapchat-like effects for the user. With all these players pouring vast amounts of resources into the augmented reality game, all mobile device users will be encountering this tech.
While big tech pours millions, other companies are already deploying AR tech, from design to sales and everything in between. Furniture sales giant, Ikea, already has an app where you can see what a piece of furniture will look like in your home before you buy. Car manufacturer, Hyundai, uses AR apps as a design and sales tool. What are the new models on offer? What colours and features would best suit what you want? If you have an iOS device, you can soon find out.
Avante developers are also busy developing AR Swiss army knife tools for every day life to help the user creatively interact with the AR realm. But here is something to think on, perhaps your business or organization can use an AR app for research, sales, design or other practical purposes. The tools are there, Avante engineers are ready and now is the chance to be ahead of the curve and make those leaps and/or sales through the emerging AR world. We have the expertise, all you have to do is dream it, an AR app for everyday life.