Are repeat sales a part of your business model? If so, you need an app.
Like it or not, mobile phones are now the hub of our lives. Think about it, our e-mails, scheduling, games, social networking, entertainment, and now even financial transactions are managed through phones apps. Apps such as ‘Apple Pay’ are ways to do micro-transactions that include grabbing that coffee at Starbucks or your shopping at the mall. No need to deal with bags of receipts or a massive collection of credit and bank cards, everything is managed at the swipe of a phone. If you are a consumer, how much easier during tax time to search receipts that are indexed by apps. If you are a retailer that deals in food, clothing, electronics, groceries, services, entertainment, anything where there is repeat business, then an app is how you connect with your clients. For starters, your branding on a phone via an app is a great way to remind your clients about the value your business brings. More than that, an app is a custom tailored way to experience exploration and transactions and is better and safer than dealing with web browsers. Web browsers are vulnerable to malware, spying from add-ons and sometimes even anti-virus software not to mention that e-commerce sites can get hijacked whereas these things are much harder to do on a native, custom mobile app. On a custom mobile app, the vendor more tightly controls (and secures) the client user interactions and her transactions. Think of web-based e-commerce like having your products available in a flea market where everyone has to deal with a third party to facilitate transactions and everyone benefits from, but is vulnerable to the same flaws. Now a native, mobile app is like having your very own branded retail outlet where you curate the showing of your goods and services, layout your wares in the most artful and appealing way, and provide the smoothest, one-touch purchase. But it does not end there, you also offer (and track) value-added goodies such as rewards points, referral bonuses, help clients share gift certificates, promotional discounts and exclusives, study client purchase patterns and so on. On a personalized device, the experiences of clients and business owners are optimized for a win-win scenario on both sides of the mobile app user experiences.